SPANISH

Marketing digital, estrategia implementación y práctica

By Dave Chaffey , Fiona Ellis-Chadwick

Book information

Publisher
Pearson
Year
2014
ISBN
9786073227483, 9786073227476
Language
spanish
Format
PDF
Filesize
6 MB (5817392 bytes)
Edition
5
Pages
728\636
Time added
2023-07-25 01:35:51

Description

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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