ENGLISH

Reinventing the Latino Television Viewer : Language, Ideology, and Practice

By Christopher Chávez

Book information

Publisher
Lexington Books
Year
2015
ISBN
9781498506649, 9781498506632
LCC
PN1992.8.H54 -- C438 2015eb
Language
english
Format
EPUB
Filesize
603 kB (617921 bytes)
Pages
182\0
Time added
2023-08-14 22:58:27
Hispanic Americans in mass media - United States

Description

Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.

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