ENGLISH

Successful Product Management (Sales & Marketing Series)

By Stephen Morse

Book information

Year
1998
ISBN
0749427027, 9780749427023
Open Library ID
OL9691302M
Language
english
Format
PDF
Filesize
693 kB (709743 bytes)
Edition
2nd
Pages
150\160
Topic
Business Marketing
Scanned
yes
Time added
2011-06-04 13:46:07

Description

In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.

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