ENGLISH

What Were They Thinking?: Crisis Communication -- the Good, the Bad, and the Totally Clueless

By Steve Adubato

Book information

Year
2008
ISBN
0813543614, 9780813543611, 9780813545530
LCC
HD49 .A34 2008
Open Library ID
OL22525745M
Language
english
Format
PDF
Filesize
760 kB (778153 bytes)
Pages
248\263
Time added
2011-06-04 13:46:07

Description

Some corporations spend millions of dollars on so-called 'crisis communication plans.' Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, 'Wishful thinking is no substitute for a strategic plan.' Nationally recognized communication coach and four-time Emmy Award winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Adubato discusses the Johnson & Johnson Tylenol scare, the Don Imus controversey, former Attorney General Alberto Gonzales, former EPA Administrator Christie Whitman, Bill O'Reilly, the Hurricane Katrina crisis and the Catholic Church's pedophilia scandal.Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

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