ENGLISH

Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena

By Brian H. Murray

Book information

Publisher
AMACOM
Year
2003
ISBN
0814407544, 9780814407547
Google Books ID
TEYAS3ph1PQC
Open Library ID
OL8043005M
Language
english
Format
PDF
Filesize
5 MB (5034951 bytes)
Pages
287\287
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40

Description

This text provides effective strategies for strengthening a company's intellectual property, brand integrity and online assets against violations by unscrupulous business and other hazards. These include unauthorized brand associations, product privacy and other costly pitfalls.

Similar books

Session C11: Ancient Cultural Landscapes in South Europe – their Ecological Setting and Evolution, Session C22: Gardeners from South America, Session S04: Agro-Pastoralism and Early Metallurgy Sessions, Session WS29: The Idea of Enclosure in Recent Iberian Prehistory, Session C88: Rhytmes et causalites des dynamiques de l'anthropisation en Europe entre 6500 ET 500 BC: Hypotheses socio-culturelles et/ou climatiques: Proceedings of the XV UISPP World Congress (Lisbon 4-9 September 2006) / Actes du XV Congrès Mondial (Lisbonne 4-9 Septembre 2006) Vol.36

Session C11: Ancient Cultural Landscapes in South Europe – their Ecological Setting and Evolution, Session C22: Gardeners from South America, Session S04: Agro-Pastoralism and Early Metallurgy Sessions, Session WS29: The Idea of Enclosure in Recent Iberian Prehistory, Session C88: Rhytmes et causalites des dynamiques de l'anthropisation en Europe entre 6500 ET 500 BC: Hypotheses socio-culturelles et/ou climatiques: Proceedings of the XV UISPP World Congress (Lisbon 4-9 September 2006) / Actes du XV Congrès Mondial (Lisbonne 4-9 Septembre 2006) Vol.36

2010 · PDF