ENGLISH

Marketing Mistakes and Successes

By Robert F. Hartley

Book information

Publisher
Wiley
Year
2009
ISBN
0470169818, 9780470169810
Language
english
Format
PDF
Filesize
4 MB (4433552 bytes)
Edition
11th
Pages
416\418
Time added
2013-12-25 04:28:00

Description

This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players.  In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.

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