ENGLISH

Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

By Roman Egger , Igor Gula , Dominik Walcher (eds.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2016
ISBN
978-3-642-54088-2, 978-3-642-54089-9
DOI
10.1007/978-3-642-54089-9
Language
english
Format
PDF
Filesize
7 MB (7584272 bytes)
Series
Tourism on the Verge
Edition
1
Pages
XXVII, 476\478
Time added
2016-07-20 04:00:00
Innovation/Technology Management; IT in Business;

Description

Thisbook examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The bookillustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry. First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

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