ENGLISH

The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing

By Jeff , Hasen

Book information

Publisher
Frontier Press
Year
2015
ISBN
978-0-9861483-4-7, 978-0-9861483-3-0
Language
english
Format
EPUB
Filesize
449 kB (460128 bytes)
Pages
\0
Time added
2017-08-15 11:00:00

Description

Overview: This is a book about relationships. The one we have with our mobile phone. The number of smartphones sold worldwide in 2014 exceeded 1.2 billion. Adults in the U.S. spent 23 percent more time on mobile phones during an average day in 2014 than in 2013. No surprise that brand marketers like us are desperate to get in on the action. But will consumers let us in? Is it possible that marketing could enhance this vital relationship, improving the mobile experience for the user by providing value?

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