The Official Adobe Print Publishing Guide

Description

Amazon.co.uk "The 'Digital Age' has empowered designers to create their own images, set their own type, and even make their own traps. It also makes us more liable for potential printing errors than ever before. Knowing your tools and how to use them has never been more essential." So says Clifford Stoltze, in one of the quotes from prepress professionals that introduce each chapter of this guide to digital prepress processes. If you are the kind of person who loses sleep on days when your jobs go to press, if you have bad dreams about four-colour separation and colour management, if casting your eye over proofs gives you an empty feeling in the pit of your stomach, then you need this book. If none of that is the case, you must be in a different line of work, or possibly you've already read it. There used to be people to do this stuff for us, but as Stoltze points out, these days responsibility for almost every aspect of a print job lies with the designer. The Official Adobe Print Publishing Guide provides practical explanations of prepress technologies using language that even the least technically aware will be comfortable with. For emergencies there is a glossary at the back. So if your job now depends on knowing the difference between under colour removal and gray component replacement, or you just want to know what resolution to scan at, this will prove an invaluable reference. --Ken McMahon -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch . Amazon.com This well-written, full-color guide from Adobe teaches managers and designers the relevant issues and problems that need to be considered with any professional-level print job. It helps weigh the benefits of doing particular tasks yourself against assigning them to a prepress professional. The first chapter describes color, print, and prepress terms; computer graphics; and various printing processes. Next, the guide explains how to construct a publication, teaching you about color-management systems, special printing techniques, color correction, registration, resolution, dot gain, scanning, duotones and tritones, and vector graphics. This section introduces you to image editing, interpolation, graphic file formats, type, and font formats. The third chapter discusses how to convert to Postscript, color proof, print via the Web, and archive files in PDF form. The final chapter focuses on project-management guidelines: you assess your budget, schedule, and other goals and consider prepress tasks, vendors, printers, page-layout files, and file-handoff checklists. Each chapter ends with a case study that explores the decision-making processes behind the production of an award-winning publication. An appendix provides a table of Postscript error messages, their meaning, and common solutions. A second appendix displays process-color charts, and a glossary of printing, desktop-publishing, and computer-graphics terms rounds out the book. --Kathleen Caster -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .