ENGLISH

Inevitable

Book information

Publisher
Harvard Business Review Press
Year
2025
ISBN
9781647825393, 9781647825386
Language
english
Format
EPUB
Filesize
1 MB (1439691 bytes)
Pages
\0
Time added
2025-02-06 19:25:13

Description

A sweeping portrait of the EV transformation and what it means for all of us.The question is no longer if electric vehicles will happen, or even when they'll happen, but how. Veteran automotive reporter Mike Colias takes you inside the transformation in this thoroughly reported profile of the hard pivot in the car business, a $2 trillion industry undergoing the biggest change in its 120-year history—a change that is already sending ripples across the entire global economy.Colias documents the inevitable shift from pistons to electrons from every angle, taking you inside the boardrooms where executives battle over their EV strategies to take on Tesla and, more recently, emerging Chinese powerhouses such as BYD. He brings you to family-run car dealerships deciding if they'll sell EVs—or sell their businesses. He follows entrepreneurs along lonely stretches of road that will soon need charging stations. He talks to power-train engineers whose...

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