ENGLISH

Blog Schmog: The Truth about What Blogs Can (and Can't) Do for Your Business

By Robert W. Bly

Book information

Publisher
Thomas Nelson
Year
2007
ISBN
9781418567736, 9780785215769, 078521576X, 2006032316
Language
english
Format
EPUB
Filesize
398 kB (407411 bytes)
Pages
\0
Time added
2022-10-01 05:44:27
BUS043000BUS058000BUS071000BusinessNonfictionSales & Marketing

Description

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.

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