ENGLISH

Luxury Marketing Sustainability and Technology: The Future of Luxury Management

By Park Thaichon , Sara Quach

Book information

Publisher
Routledge
Year
2023
ISBN
9781032342917, 9781032342924, 9781003321378
Language
english
Format
PDF
Filesize
7 MB (7129748 bytes)
Series
Routledge Studies in Luxury Management
Pages
206\207
Topic
Business Marketing
Time added
2023-04-18 10:43:38

Description

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability. Cover Half Title Series Page Title Page Copyright Page Table of Contents List of Contributors 1 Luxury Marketing and Sustainability in the South Asian Context 2 Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management 3 Ethical and Sustainability Issues of Artificial Intelligence (AI) in the Luxury Industry 4 Luxury Brands and Pro-environmental Behaviour through Commitment: The (Un)Awareness Perspective 5 Attention toward Sustainability in Premium Food Packaging: An Eye-Tracking Study on Red Meat 6 Exploring the Role of Sustainable Organic Food Consumption and the Role of Organic Food as a Luxury Product: A Case Study in Nepal 7 Assessing the Impact of Sustainability News Clips on Fast-Fashion Brands Purchase Intention: A Neuromarketing Study 8 The Present and Future of the Luxury-Sustainability Paradox 9 Localized Luxury and Luxury Marketing: Meaning Makings of Chinese Luxury Brand 10 Luxury Marketing within a Chinese Consumers’ Perspective: Local Versus Global Luxury Brand Consumption Index

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