Designing with type : the essential guide to typography

Description

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies'and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers. From the Trade Paperback edition.  Read more... Ch. 1 Basics of typography : Origins of the alphabet Type terminology Type measurements -- Ch. 2. Five classic typefaces : Classifications Characteristics Old Style / Garamond -- Transitional / Baskerville -- Modern / Bodoni Egyptian / Century expanded Sans serif / Helvetica Type families Exercise / Identifying typefaces -- Ch. 3. Designing with text type : About type Letterspacing and wordspacing Linespacing / leading Line length / Measure Type arrangements -- Paragraph indications Creating emphasis Grids -- Ch. 4. Designing with display type : Selecting display type Arranging display type Optical considerations Punctuation Display initials Modifying type -- Ch. 5. Color : Spot colors Process colors Projected colors -- Ch. 6. Projects : Solving design problems Five Classic typefaces Type arrangements Typestyles Paragraph indications Expressive words Visually enhanced quotation Early letterform Grids Brochure Experimental typography Ransom note Logos -- Ch. 7. Traditional skills Copyfitting Comping Copy preparation -- Ch. 8. Type specimens : Classifications Old Style Transitional Modern Egyptian / Slab serif Sans serif Decorative / novelty Script and Black Letter Ornaments / Icons / Flourishes Ch. 9. References and resources : Punctuation Typesetting / Digital design.