ENGLISH

Postmodern Advertising in Japan

By Ory Bartal

Book information

Publisher
Trustees of Dartmouth College
Year
2015
ISBN
9781611686531, 9781611686548, 9781611686555
Language
english
Format
PDF
Filesize
25 MB (26324860 bytes)
Pages
\281
Library
RuTracker
Time added
2021-09-01 14:32:02

Description

Cover Title Page (1) Title Page (2) Contents Acknowledgments Introduction Part 1: The Historical Forces 1 | A Brief History of Japanese Advertising Design 2 | Tokyo ADC: The Creative Core Part 2: The Aesthetic Forces 3 | From Kawakubo to Murakami: The Emergence of Avant-garde Visual Culture 4 | The Visual Communication Strategies within the Tokyo ADC Part 3: The Marketing and Business Forces 5 | Marketing Communications in Japanese Late Consumer Culture 6 | The Impact of Creative Industry Process and Structure on Visual Rhetoric Part 4: The Social Forces 7 | Global Advertising Design and Japan 8 | Local and Glocal Aspects of Post-bubble Japanese Advertising Design Notes Bibliography Index

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