iPhone App Design for Entrepreneurs: Find Success on the App Store without Coding

Description

Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench work for you. If you plan carefully and make intelligent decisions when establishing your viral app business, you will find success on the App Store. Remember, though, the App Store is not a lottery. Apps are not randomly featured, and it is not happenstance that makes your app successful. Luck and fortuitous timing tempered by hard work and a good app idea are key factors to success. You can't aimlessly create an app, throw it on the App Store, and watch the dollars roll in. You’ll get back what you put in. This book lays the foundation and outlines the skills needed by aspiring entrepreneurs with no coding experience for selling a killer app. What You'll LearnDesign apps that are impressive, wow users, and most importantly, are easy to use. Build a business model around an app that turns a profit Determine when its OK to build your own app or when it's better to hire a third party to do so. Who This Book Is For Small business owners who want to create an app, but have no programming experience Front Matter ....Pages i-xxiii Front Matter ....Pages 1-1 Refining Your Idea (Megan Holstein)....Pages 3-16 Website (Megan Holstein)....Pages 17-23 Idea Validation (Megan Holstein)....Pages 25-32 Business Models (Megan Holstein)....Pages 33-38 Fair Pricing (Megan Holstein)....Pages 39-46 Planning Your App (Megan Holstein)....Pages 47-57 User Experience Design (Megan Holstein)....Pages 59-74 Case Study: Scribe (Megan Holstein)....Pages 75-78 Design Personality (Megan Holstein)....Pages 79-84 Front Matter ....Pages 85-85 Funding Sources (Megan Holstein)....Pages 87-95 Case Study: Applits (Megan Holstein)....Pages 97-102 Development Methods (Megan Holstein)....Pages 103-112 Hiring Developers (Megan Holstein)....Pages 113-126 Code Add-Ons (Megan Holstein)....Pages 127-132 Beta-Testing (Megan Holstein)....Pages 133-138 Front Matter ....Pages 139-139 Pre-Launch Marketing (Megan Holstein)....Pages 141-142 App Store Listing (Megan Holstein)....Pages 143-151 Mailing List (Megan Holstein)....Pages 153-160 Social Media (Megan Holstein)....Pages 161-169 Online Community (Megan Holstein)....Pages 171-180 Case Study: Everest (Megan Holstein)....Pages 181-183 App Video (Megan Holstein)....Pages 185-191 The Press (Megan Holstein)....Pages 193-201 Advertising Space (Megan Holstein)....Pages 203-208 Discounts and Promotions (Megan Holstein)....Pages 209-215 Back Matter ....Pages 217-223