The Social Media Journalist Handbook

Description

Cover Half Title Title Page Copyright Page Table of Contents Acknowledgments List of Illustrations Introduction Notes PART I: History and Overview of the Evolution of Social Media in Journalism Chapter 1: A Theoretical Framework for Understanding the Impact and Role of Social Media in Journalism Conclusion Notes Chapter 2: The Evolution of Social Media in Journalism Conclusion Notes Chapter 3: Where the Jobs Are Beyond Traditional Roles in a Newsroom Education New Job Reality Online Comments Notes Chapter 4: Legal and Ethical Considerations of Using Social Media in Journalism First Amendment Ethical Considerations Ethics for Bloggers Online News Association Notes Chapter 5: The Rise of Fake News and Its Impact on Journalism Zuckerberg at Capitol Hill Hearings Twitter The Echo Chamber Effect Role of Bloggers and Citizen Journalists Fake News to Some May Not Be Fake News to All Conclusion Notes PART II: The Practice of Social Media Journalism Chapter 6: Personal Branding for Journalists How Do You Build an Authentic Brand? Personal Brand Statement Should You Get Verified? Conclusion Notes Chapter 7: How to Tweet Without Getting Fired Fourth Estate Conclusion Notes Chapter 8: How to Find Sources, Stay on Top of Trends, and Verify Information Reddit Social Media Management Tools and Apps Journalism Crowdsourcing Social Media Groups Conducting Interviews via Social Media “Tweetiquette” for Interviews Importance of Verification How to Combat Misinformation The Verification Process Conclusion Notes Chapter 9: Best Practices for Curating and Creating Content for and With Digital and Social Media Content Curation Content Creation How to Increase Social Interaction Fun Facts to Know About Content on Social Media The Importance of Headlines Blogging Vlogging Podcasting How to Create a Podcast Conclusion Notes Chapter 10: Promoting Your Content How to Identify Your Target Audience Ten Ways to Increase Your Organic Reach on Social Media Conclusion Notes Chapter 11: Importance of Measuring Your Success Start by Creating a Social Media Marketing Strategy Pay to Play Understanding the Importance of Google Measuring Traffic to Your Website Conclusion Notes Chapter 12: Social Media for Public Relations Theoretical Framework for Understanding PR Going Beyond Traditional Journalists Monitoring Reputation in Today’s World Conclusion Notes Glossary Index