ENGLISH

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, 25th Anniversary Edition

By Stuart , Ewen

Book information

Publisher
BasicBooks
Year
2001
ISBN
0-465-02155-7, 978-0-465-02155-0
Language
english
Format
EPUB
Filesize
4 MB (4517732 bytes)
Edition
25th anniversary ed
Pages
257\0
Time added
2015-12-23 22:00:00
Advertising -- Social aspects -- United States. Ad

Description

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Similar books