Nonprofit Management: Principles and Practice

Description

Michael J. Worth’s student-friendly best-seller, Nonprofit Management: Principles and Practice, Fifth Edition, provides a broad, insightful overview of key topics affecting governance and management of nonprofit organizations. Worth covers the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, earned income strategies, financial management, nonprofit lobbying and advocacy, managing international and global organizations, and social entrepreneurship. Written specifically for students, this applied text balances research, theory, and practitioner literature with current cases, timely examples, and the most recent data available. New to the Fifth Edition New cases related to accountability and governance highlight new approaches to recent controversies and risks to nonprofits. Cases include the Wounded Warriors Project, Sweet Briar College, 4-H, Housing First, the Chan-Zuckerberg Initiative, the National Audubon Society, and an expanded study of governance issues at the Hershey Trust. Expanded discussions of risk management offer new insights on developing strategy, building capacity, and managing risk.  New social networks and social media content provides students with practical strategies for using social media when fundraising and marketing.  A new comprehensive case on the Girl Scouts of the USA recounts reforms undertaken by this iconic organization and current challenges it faces. The chapter on financial management has been substantially revised to reflect new requirements for nonprofit financial statements issued by the Financial Accounting Standards Board in 2016, as well as an expanded discussion of audits. An updated chapter on fundraising includes information on the Tax Cuts and Jobs Act passed in December 2017, which has implications for charitable giving. New references at the end of every chapter guide readers to relevant cases in the Appendix, making it easy for instructors to incorporate the cases into classroom discussions.   Preface Acknowledgments PART I UNDERSTANDING NONPROFIT MANAGEMENT, THE NONPROFIT SECTOR, AND NONPROFIT ORGANIZATIONS Chapter 1 Nonprofit Management as a Profession and a Field of Study A Revolution in Management A Distinct Profession Nonprofit Management as a Field of Study Toward a Balanced Approach Proceeding With Realism and Pride Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 2 Overview of the Nonprofit Sector America's Nonprofit Sector: A Historical Overview Searching for a Common Vocabulary Alternatives to Nonprofit Size of the U.S. Nonprofit Sector Differentiating the Nonprofit Sector Emerging New Models Commercialization and Tax Exemption Implications for Nonprofit Managers Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 3 Theories of the Nonprofit Sector and Nonprofit Organizations Explaining the Nonprofit Sector Explaining Nonprofit Organizations Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading PART II GOVERNING AND LEADING NONPROFIT ORGANIZATIONS Chapter 4 Nonprofit Governing Boards Types of Governing Boards The Governing Board's Responsibilities The Board and the CEO Explaining Board Behavior Managing Nonprofit Boards Nonprofit Board Effectiveness The Challenge of Nonprofit Governance Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 5 Executive Leadership The CEO's Job Management and Leadership Overview of Leadership Theories The Effective Nonprofit CEO Founder Syndrome Executive Transitions Leading Change Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading PART III MANAGING THE NONPROFIT ORGANIZATION Chapter 6 Ensuring Accountability and Measuring Performance Defining and Ensuring Accountability Mechanisms for Accountability Measuring and Managing Performance Performance Measurement: The Continuing Debate Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 7 Developing Strategy, Building Capacity, and Managing Risk Understanding Strategy Strategic Planning and Strategic Management The Strategic Planning Process Writing the Strategic Plan Developing an Operational Plan Benefits and Limitations of Strategic Planning Building Organizational Capacity Defining and Understanding Capacity Capacity Building in Action A Model for Capacity Building Capacity and Organizational Life Cycles Capacity Building Evaluated Managing Risk Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 8 Collaborations, Partnerships, and Mergers Growing Interest in Collaboration A Continuum of Relationships Exploring Collaborations and Mergers Drivers of Collaborations and Mergers Obstacles to Collaboration and Merger Conditions for Success Collaborations and Mergers Within National Nonprofits Cross-Sector Collaboration Achieving Collective Impact Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 9 Managing Staff and Service Volunteers Human Resources Management An Overview of Management Theories Understanding Human Motivations Applying Theories to Managing the Nonprofit Workforce Managing Volunteers Volunteer Management as a Career Field The Future of Volunteerism Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 10 Marketing and Communications Defining and Understanding Marketing Marketing Serves the Mission Marketing Means Action Marketing as a Process The Marketing Mix Building the Brand Integrated Marketing Communication (IMC) Crafting an Effective Message Crisis Communications Social Media Evaluating Marketing and Communication Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 11 Advocacy and Lobbying Basic Distinctions Overview of Lobbying Law Implementing an Advocacy Program Continuing Issues and Concerns Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading PART IV OBTAINING AND MANAGING RESOURCES Chapter 12 Financial Management Definitions of Key Concepts Understanding Nonprofit Finances Nonprofit Financial Statements Audits Using Financial Ratios Managing Endowment Funds Developing and Managing the Budget Financial Policies and Controls Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 13 Philanthropic Fundraising Definitions and Distinctions Motivations for Giving The Fundraising Process Individual Donor Life Cycles Campaigns Managing Fundraising Programs Ethics and Professional Standards Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 14 Social Enterprise and Earned Income Defining Social Enterprise and Earned Income Why Earned Income? Partnerships With Business Nonprofit Business Ventures Earned-Income Strategies: Issues and Decisions Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Chapter 15 Government Grants and Contracts Changes in Sources and Patterns of Support Grants, Contracts, and Fees Government Support: Opportunities and Challenges Seeking Government Support Nonprofits in the Policy Arena Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading PART V SPECIAL TOPICS Chapter 16 Social Entrepreneurship and Innovation Defining and Understanding Social Entrepreneurship History of Social Entrepreneurship as a Field Theories of Social Entrepreneurship Social Entrepreneurship Across Fields and Around the World Building High-Impact Nonprofits Sustaining Innovation The Future of Social Entrepreneurship Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Chapter 17 Governing and Managing International and Global Organizations Definitions and Scope of International Organizations International Philanthropy and Fundraising International Nonprofit Governance and Management Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Conclusion Appendix: Cases for Discussion References Index About the Author