ENGLISH

The power of habit: why we do what we do in life and business. Summary

By Charles , Duhigg

Book information

Publisher
Soundview Executive Book Summaries, Random House Publishing Group;[Distributed by Books24x7.com]
Year
2012
ISBN
9780679603856
Language
english
Format
EPUB
Filesize
3 MB (2774688 bytes)
Series
Concentrated knowledge for the busy executive vol. 34 no. 10 (3 parts) pt. 2 (October 2012)
Pages
\0
Time added
2020-07-26 19:24:52
Habit--Social aspects;PSYCHOLOGY--Applied Psycholo

Description

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street JournalFinancial Times A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern--and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees--how they approach worker safety--and soon the firm, Alcoa, becomes the top...

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