Starting Your Own Business
Book information
Description
This guide, now in its second edition, examines all of the vital steps that need to be taken before starting a business. The reader will learn how to create, set up and operate any small business, from preparing a business plan and launching the venture, to developing marketing strategies and selling techniques. The author gives advice on writing a winning plan, approaching potential funders and how to present a case for public sector assistance. Tips are also offered on recognizing and avoiding the mistakes that most often contribute to business failure.
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