ENGLISH

IBM SPSS Direct Marketing 19

Book information

Language
english
Format
PDF
Filesize
1 MB (1520036 bytes)
Pages
\117
Library
twirpx
Time added
2017-08-07 07:01:42
Библиотека;Компьютерная литература;SPSS

Description

SPSS Inc. 1989, 2010. Фирменное руководство по работе с модулем "Прямой маркетинг" для IBM SPSS 19.0 / 117 стр. на английском.ContentsPart I: User’s GuideDirect Marketing RFMAnalysis Cluster analysis Prospect profiles Postal Code Response Rates Propensity to purchase Control Package TestPart II: ExamplesRFMAnalysisfrom Transaction Data Cluster analysis Prospect profiles Postal code response rates Propensity to purchaseAppendicesA Sample Files B Notices Index

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