ENGLISH

Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry : The Unofficial Guide to American Theme Parks' Greatest Rivalry

By Sam Gennawey

Book information

Publisher
Unofficial Guides
Year
2014
ISBN
9781628090154, 9781628090147
LCC
GV1853.2 -- .G46 2015eb
Language
english
Format
EPUB
Filesize
762 kB (780157 bytes)
Series
Unofficial Guides
Pages
265\0
Time added
2023-08-07 02:11:16
Calif. : Amusement park) -- History. ; DisneylandFla. : Amusement park) -- History. ; Universal StuInc. -- History. ; Walt Disney Company -- History.Universal Studios

Description

Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.

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