The Photojournalist's Guide to Making Money

Description

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publis.;Cover; Halftitle; Title; Copyright; Contents; Dedication; Foreword; Chapter 1: It's More Than Photography; Business: Seventy Percent of Success; Chapter 2: The Business Image; More Business Stuff; Banking; Taxes; Legal Considerations for Photographers; Exploring the Waters; Publishing Is Marketing; Chapter 3: Marketing Basics; The Psychology of Marketing; Where Are the Opportunities?; Chapter 4: Customer Needs; Identify a Need; What You Have to Offer; The Advertising Department; Be a Network Nut; The Client Profile; The Phone Call; Advice from a Photo Editor; Chapter 5: Product Strategy