Mall Management: Operating In Indian Retail Space

Description

Title Foreword Preface Acknowledgements 1. INTRODUCTION TO RETAILING AND SHOPPING MALLS Introduction Emergence of Organized Retail in India Organized vs Unorganized Retail Evolution of Shopping Malls Malls Move Out of Indian Metros Mall Management Factors Stimulating Growth of Shopping Malls in India Challenges of Mall Development in India High Rental Charges Summary Review Ques tions Practice Exercises Suggested Readings Case: India's first modern mall 2. CONCEPT OF SHOPPING MALL Introduction Definition of Shopping Mall-Different Perspectives Shopping Centre Vs Mall: The Paradox Comparison of Indian and Western Shopping Malls Significance of Shopping Malls Types of Shopping Malls Emerging Trends Summary Review Questions Practice Exercises Suggested Readings Case: The mall and the community 3. MALL DEVELOPMENT PROCESS Introduction Planning and Design Decisions Site for the Shopping Mall Mall Design Process Summary 57· Review Questions Practice Exercises Suggested Readings Case 1: What makes a mall successful? Case 2: Square peg in a round hole 4. FINANCING AND REVENUE MODEL FOR SHOPPING MALLS Introduction Capital Sources for Malls Sources of Revenue Strategic Decisions in Mall Financing Summary Review Questions Practice Exercises Suggested Readings Case: Multiple owner can't manage malls 5. TENANT MIX Introduction Zoning Concept of Tenant Mix Important Terms Related to the Tenant-mix Five Attributes of the Tenant-mix Benfits of Tenant-mix Types of Retail Tenants Tenant Categorization on the Basis of Lease Contract Tenant-mix Decisions Tenant Mix Modification to Flow with Times Modes of Tenant-mix Improvement Anchor Tenants Temporary Tenants Ancillary Uses of Mall Space Future Direction of Tenant Mix Management Summary Review Questions Practice Exercises Suggested Readings Case: Retailer developer partnership: A way forward 6. LEASING ADMINISTRATION Introduction Important Terms Related to Leasing Types of Lease Major Provisions of A Lease Agreement Significant Clauses and Exigencies Concerning Lease Agreement Rent Changes in Leasing Agreement Leasing Process Documentation Used for Interaction with Prospective Tenants Best Leasing Practices Lease Preparation Leasing Administration Expiry and Termination of Lease Summary Review Questions Practice Exercises Suggested Readings Case: Retailer's down shutters 7. MARKETING AND PROMOTION ACTIVITIES FOR SHOPPING MALLS Introduction Classification of Marketing Activities in Shopping Malls Marketing and Promotion during Planning and Construction Phase Targeting Retail Tenants Targeting Customers Marketing and Promotion during Launch and Operations Phase Mall Promotion Calendar From Marketing to Relationship Summary Review Questions Practice Exercises Suggested Readings Case: Summer carnival at Oberoi mall, Mumbai 8. FACILITIES MANAGEMENT IN MALL OPERATIONS Introduction Facilities Offered in a Mall Summary Review Questions Practice Exercises Suggested Readings Case: Accidental deaths in shopping malls 9. REGULATORY FRAMEWORK FOR SHOPPING MALLS Introduction Shops and Establishments Act Environmental Regulations for Shopping Malls Insurance for Shopping Malls Labour Laws Concerning Shopping Malls Summary Review Qtlestions Practice Exercises Suggested Readings Case 1: Disputes over right to inspect the mall Case 2: Demolition of mall built on enchroaclzed land 10. HANDLING ANCHOR TENANTS Introduction Definition of Anchor Store Popular Anchor Tenants in the Indian Malls Summary Review Questions 221. Practice Exercises Suggested Readings Case: Food court emerging as anchors 11. FUTURE OF SHOPPING MALLS Introduction Comparison of Mall Development in the US and India Challenges before Indian Shopping Malls Life Cycle Stages of Shopping Malls Summary Review Questions Practice Exercises Suggested Readings Case: Has the decline set in for the Indian malls? GLOSSARY INDEX