ENGLISH

How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals

By John , Westwood

Book information

Publisher
Kogan Page Publishers;Kogan Page Limited
Year
2019
ISBN
9780749484835, 0749484837, 9780749498832, 0749498838
Language
english
Format
EPUB
Filesize
2 MB (2314720 bytes)
Series
Creating success
Edition
Sixth edition
Pages
ix, 177 pages : illustrations ; 23 cm\0
Time added
2020-07-26 19:24:52
BUSINESS & ECONOMICS / Careers / General;BUSINESS

Description

"How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.;Introduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans.

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