ENGLISH

Harvard Business Review on Reinventing Your Marketing (Harvard Business Review Paperback Series)

By Harvard Business Review

Book information

Publisher
Harvard Business Press
Year
2011
ISBN
1422162559, 9781422162552
LCC
HF5415 .H24336 2011
Open Library ID
OL25076782M
Language
english
Format
EPUB
Filesize
830 kB (850368 bytes)
Pages
\0
Scanned
no
Time added
2012-02-04 16:00:00

Description

Stop pushing products--and start cultivating customer relationships.If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Figure out what business you're really in- Collaborate with customers to meet current and future needs- Create products that perform the jobs people need to get done- Get a bird's-eye view of your brands' strengths and weaknesses- Tap a market that's larger than China and India combined- Deliver superior value to your B2B customers- End the war between sales and marketing

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