ENGLISH

Routledge Library Editions: Marketing (27 vols): Managing Marketing Information

By Martin Evans , Nigel Piercy

Book information

Publisher
Routledge
Year
2014
ISBN
1138793140, 9781138793149
Language
english
Format
PDF
Filesize
8 MB (7951318 bytes)
Series
RLE Marketing
Edition
1
Pages
242\242
Scanned
yes
Time added
2015-10-04 12:53:44
Marketing Direct Global Industrial Multilevel Prod

Description

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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