The Art of SEO

Description

"Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up-to-date on recent changes in search engine behavior--such as new ranking methods involving user engagement and social media--with a array of effective tactics, from basic to advanced"--Publisher's description. Abstract: A well-designed, easy-to-navigate website is useless if no one can find it. In this book, four experts help you optimize your site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy.  Read more... Content: Search : reflecting consciousness and connecting commerce -- Search engine basics -- Determining your SEO objectives and defining your site's audience -- First stages of SEO -- Keyword research -- Developing an SEO-friendly website -- Creating link-worthy content and link marketing -- How social media and user data play a role in search results and rankings -- Optimizing for vertical search -- Tracking results and measuring success -- Domain changes, port-SEO redesigns, and troubleshooting -- SEO research and study -- Build an in-house SEO team, outsource it, or both? -- An evolving art form : the future of SEO.