ENGLISH

The Discourse of Online Consumer Reviews

By Camilla Vásquez

Book information

Publisher
Bloomsbury Academic
Year
2014
ISBN
9781441196286, 9781472593535, 9781441153098
Language
english
Format
PDF
Filesize
6 MB (6372738 bytes)
Pages
\217
Time added
2023-05-22 05:24:17

Description

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products. Title Page Copyright Page Contents Acknowledgements Chapter 1 An Introduction to Online Reviews Who writes reviews, and why? The dataset: The sample of websites and reviews Methodological considerations General overview of the book Chapter 2 Evaluation and Stance in Describing Experience Evaluation in discourse Overview of chapter Discourse-level evaluation strategies Chapter conclusions Chapter 3 The Discursive Construction of Reviewer Identities Personal information within the review text Identities invoked in a single text What do readers do with reviewer identity information? Positioning by the website Chapter conclusions Chapter 4 Interacting with Others and with Other Texts: Involvement and Intertextuality Involvement Forms of involvement Intertextuality Intersection: Involvement and intertextuality Chapter conclusions Chapter 5 Digital Narratives of Personal Experience: Narrative Structures and Dimensions Sociolinguistic research on narrative A cline of narrativity Narrative variation Exceptional narratives Applying Ochs and Capps’ narrative dimensions Chapter conclusions Chapter 6 Summary and Conclusion Revisiting the major themes Summary Limitations and future directions Some larger issues Notes Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 References Index

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