ENGLISH

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown , Malcolm H. B. McDonald (auth.)

Book information

Publisher
Macmillan Education UK
Year
1994
ISBN
978-0-333-61351-1, 978-1-349-23392-2
DOI
10.1007/978-1-349-23392-2
Language
english
Format
PDF
Filesize
35 MB (37161652 bytes)
Pages
\382
Time added
2016-03-14 21:35:01
International Business; Business Strategy/Leadersh

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