ENGLISH

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

Book information

Year
2002
ISBN
0130293504, 9780130293503, 9780131517271
LCC
P96.M36
Open Library ID
OL21990696M
Language
english
Format
PDF
Filesize
908 kB (929502 bytes)
Edition
1
Pages
384\358
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

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