ENGLISH

The Long Tail of Tourism

By Alexis Papathanassis

Book information

Publisher
Gabler
Year
2011
ISBN
3834930628, 9783834930620
Google Books ID
f7i122GaFVEC
Language
english
Format
PDF
Filesize
7 MB (7737123 bytes)
Pages
232\232
Orientation
yes
Scanned
yes
Time added
2011-08-31 04:54:40

Description

Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a "luxury for the few" to a 'commodity for the many'. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

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2010 · PDF