ENGLISH

Ethical chic: the inside story of the companies we think we love

By Fran , Hawthorne

Book information

Publisher
Beacon Press
Year
2012
ISBN
9780807000946, 9780807000953, 0807000949
Language
english
Format
EPUB
Filesize
274 kB (281049 bytes)
Pages
224\0
Time added
2020-07-26 19:24:52
Brand loyalty;Brand loyalty--United States;Busines

Description

Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.

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