ENGLISH

Entrepreneurship: Venture Initiation, Management, and Development

By George S. Vozikis; Timothy S. Mescon; Howard D. Feldman; Eric W. Liguori

Book information

Publisher
Routledge
Year
2014
ISBN
9780765631138
LCC
HB615 .V84
Language
english
Format
PDF
Filesize
5 MB (4759623 bytes)
Edition
2
Pages
460\473
Orientation
yes
Scanned
no
Time added
2020-11-18 03:15:31
Entrepreneurship

Description

The authors present core concepts of entrepreneurship in an easy-to-follow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a real-life entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book. Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book's strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.

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