ENGLISH

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

By Philip Kotler , Nancy Lee

Book information

Publisher
Wiley
Year
2004
ISBN
9780471476115, 0-471-47611-0
LCC
HD60 .K67 2005
Open Library ID
OL3296456M
Language
english
Format
PDF
Filesize
10 MB (10613834 bytes)
Edition
1
Pages
320\320
Topic
Business Marketing
Time added
2010-04-25 21:59:20

Description

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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