LINKEDIN FOR DUMMIES

Description

Title Page Copyright Page Table of Contents Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here Part 1 Understanding LinkedIn Basics Chapter 1 Looking into LinkedIn Understanding Your New Contact Management and Networking Toolkit Keeping track of your contacts Understanding the different degrees of network connections Discovering What You Can Do with LinkedIn Building your brand and profile Looking for a job now or later Finding out all kinds of valuable information Expanding your network Navigating LinkedIn Touring the top navigation bar Looking at the Settings & Privacy page Understanding LinkedIn Costs and Benefits Weighing free versus paid accounts Comparing the paid accounts Upgrading to a premium account Chapter 2 Signing Up and Creating Your Account Joining LinkedIn Joining with an invitation Joining without an invitation Completing the sign-up process Building Your Network Chapter 3 Completing Your Profile Adding a Summary and Basic Information Updating the basic information sections Writing your summary first Completing Your Summary Adding More Profile Sections Adding a Position Reporting Your Education Setting Your Profile URL and Public View Part 2 Finding Others and Getting Connected Chapter 4 Discovering and Building Your Network Searching Your First-Degree Connections Searching the LinkedIn Network Starting with basic search options Advanced searching with filters Performing advanced searches Saving searches for future use Chapter 5 Growing Your Network Building a Meaningful Network Importing Contacts into LinkedIn Importing a contacts list from your email system Checking for members Finding classmates Using the People You May Know feature Browsing your connections’ networks Sending Connection Requests Sending requests to existing members Understanding why you shouldn’t use canned invitations Sending requests to nonmembers Communicating the value of joining LinkedIn Removing people from your network Accepting (or Gracefully Declining) Invitations Chapter 6 Managing Messages and InMail Using InMail versus Using LinkedIn Messages Understanding LinkedIn messages Understanding your inbox Getting to know InMail Sending InMail Managing Invitations Tracking sent invitations Tracking received invitations Setting Up an Introduction Planning your approach to each person Sending an introduction request message Managing Introduction Requests Accepting requests and forwarding the introduction Gracefully declining requests Chapter 7 Interacting with and Endorsing Your Network Interacting with Your Network Creating a status update to stay connected Interacting with status updates Giving and Receiving Endorsements on LinkedIn Endorsing someone on LinkedIn Accepting endorsements on LinkedIn Managing your skills and endorsements Part 3 Growing and Managing Your Network Chapter 8 Understanding Your News Feed Understanding the News Feed Configuring Your News Feed Setting Up Digest Notifications Writing an Article on LinkedIn Managing Post Interactions Chapter 9 Exploring the Power of Recommendations Understanding Recommendations Writing Recommendations Choose wisely, grasshopper: Deciding whom to recommend Look right here: Making your recommendation stand out Creating a recommendation Requesting Recommendations Choosing whom to ask Creating a polite recommendation request Gracefully Declining a Recommendation (or a Request for One) Managing Recommendations Editing or removing recommendations you’ve made Handling new recommendations you’ve received Removing or requesting to revise a recommendation Chapter 10 Accessing LinkedIn with a Mobile Device Surveying the LinkedIn Mobile App Installing Any LinkedIn Mobile App Breaking Down the Sections of the LinkedIn Mobile App Connecting Your App Usage with Website Usage Chapter 11 Configuring Settings Like a Pro Using the Settings & Privacy Page as a Command Console Starting with Basic Account Changes Controlling Visibility and Privacy Settings Finalizing Your LinkedIn Communications Settings Chapter 12 Using LinkedIn with Your Internet Activities Exporting LinkedIn Connections to Your Email Application Creating your contacts export file in LinkedIn Exporting contacts to Office 365 Exporting contacts to Outlook (non-Office-Suite version) Exporting contacts to Gmail Exporting Your Profile and Badge Exporting your profile to a PDF file Creating a public profile badge for other websites Part 4 Finding Employees, Jobs, and Companies Chapter 13 Finding Employees Managing Your Job Listings Posting a job listing Advertising your job listing to your network Reviewing applicants Screening Candidates with LinkedIn Using Strategies to Find Active or Passive Job Seekers Chapter 14 Finding a Job Searching for an Open Position Tuning Up Your Profile and Network to Make a Good Impression Preparing Your Profile and Account Settings for Job Searches Checking your profile’s visibility Optimizing your profile Involving LinkedIn in Job Search Strategies Leveraging connections Finding people with the same or similar job Taking advantage of your alma mater Finding target company referrals Chapter 15 Following Companies Searching for Companies Putting Your Company on LinkedIn Adding a Company page to LinkedIn Part 5 Using LinkedIn for Everyday Business Chapter 16 Getting Connected with Groups Reaping the Benefits of Groups Understanding the Two Types of Groups Joining a Group Starting and participating in group discussions Viewing a group’s membership list Creating a Group Setting Up the Group and Inviting Members Building and managing your member list Crafting your invitation email Approving members to your group Chapter 17 Implementing Sales and Marketing Techniques Marketing Yourself through LinkedIn Optimizing your profile Marketing yourself to your network Marketing Your Business through LinkedIn Using online marketing tactics with LinkedIn Mining for Clients Generating leads with the Advanced People search Finding the decision-maker Closing the Deal Preparing for the client meeting Reporting a positive sale Chapter 18 Using LinkedIn Ads Understanding LinkedIn Ads Finding Out about Filtering Options Creating an Ad Campaign Managing Your Ad Campaign Chapter 19 Discovering Creative Uses of LinkedIn Mashing LinkedIn with Other Services LinkedIn and Google Alerts LinkedIn Archives and Data Syncing LinkedIn and WordPress work together Building Your Focus Group Using Location-Based LinkedIn Ideas Building your network before moving to a new city Arranging face-to-face meetings when traveling Networking with LinkedIn . . . in person! Part 6 The Part of Tens Chapter 20 Ten LinkedIn Do’s and Don’ts Do Keep Your Profile Complete and Current Don’t Use Canned Invitations Don’t Expect Everyone to Network as You Do Do Your Homework Do Give LinkedIn Messages Equal Importance Don’t Spam Do Make New Connections Do Cross-Promote Do Add Value to the Process Don’t Confuse Quantity with Quality Chapter 21 Ten LinkedIn Resources The Official LinkedIn Blog LinkedIn Integrations with Zapier LinkedIn Marketing Solutions LinkedIn YouTube Channel Linked Intelligence LinkedIn Speaker Series Podcast LinkedIn Plugins Social Media Examiner TextExpander Buffer Index EULA