ENGLISH

Virtual Social Identity and Consumer Behavior

By Solomon , Michael R.;Wood , Natalie T

Book information

Publisher
Taylor & Francis (CAM);Routledge
Year
2015
ISBN
9780765623959, 9780765623966, 9781317452560, 9781315698342, 131569834X, 9781317452553, 1317452550, 1317452569
Language
english
Format
EPUB
Filesize
8 MB (8896329 bytes)
Pages
(xv, 230 pages) : illustrations\0
Time added
2020-07-26 19:24:52
Consumer behavior;Group identity;Virtual reality;E

Description

pt. 1. The virtual experience -- pt. 2. Consumer behavior in virtual worlds -- pt. 3. Avatar creation and appearance -- pt. 4. Person perceptions in virtual worlds.

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