Contemporary Issues in Cultural Heritage Tourism

Description

The perceived quality of a destination’s cultural offering has long been a significant factor in determining tourist choices of destination.  More recently, the need to present touristic offerings that include cultural experiences and heritage has become widely recognised, that this aspect of the tourism experience is an important differentiator of destinations, as well as being amongst the most manageable.  This has also led to an increase in the management of such experiences through special exhibitions, events and festivals, as well as through ensuring more routine and controlled access to heritage sites. Reflecting the increasing application of cultural heritage as a driver for tourism and development, this book provides for the first time a cohesive volume on the subject that is theoretically rich, practically applied and empirically grounded.  Written by expert scholars and practitioners in the field, the book covers a broad range of theoretical perspectives of cultural heritage tourism; regeneration, policy, stakeholders, marketing, socio-economic development, impacts, sustainability, volunteering and ICT. It takes a broad view, integrating international examples of sites, monuments as well as intangible cultural heritage, motor vehicle heritage events and modern art museums. This significant book furthers knowledge of the theory and application of tourism within the context of cultural heritage and will be of interest to students, researchers and practitioners in a range of disciplines.    Cover Contemporary Issues in Cultural Heritage Tourism Title Page Copyright Page Dedication Table of Contents List of figures List of tables List of contributors Preface Acknowledgements Part 1 Theoretical issues 1 Introduction 2 Heritage and tourism: between practice and theory? 3 Views of the vernacular: tourism and heritage of the ordinary 4 Telling the truth or selling an image? Communicating heritage as an instrument in place marketing Part 2 Tensions and dissonance 5 Problems in selling heritage for tourism: a cautionary tale, with insights from Europe’s (pen)insular margins 6 Jasmines for tourists: heritage policies in Tunisia 7 Heritage regeneration and development in Okinawa, Japan: Taketomi Village and Shuri Castle 8 Heritage as urban regeneration in post-apartheid Johannesburg: the case of Constitution Hill 9 Contesting Cairo’s European Quarter: heritage tourism and pedestrianization of the Stock Exchange Sector 10 Volunteering around the block: revisiting Block Island’s Manissean heritage 11 Atrocity heritage tourism at Thailand’s ‘Death Railway’ 12 Decorated Palaeolithic cave sites as a tourism resource: the Franco-Cantabrian perspective Part 3 Economics and impact 13 Seasonal tourism flows in UNESCO sites: the case of Sicily 14 Tracing the relevance of Borobudur for socio-economic development through tourism 15 ‘Mobile heritage’: motor vehicle heritage tourism in the United Kingdom 16 The value of intangible cultural heritage: the case of the Fallas Festival in Valencia, Spain Part 4 Future directions 17 Cultural heritage tourism and the digital future 18 Strategic planning for sustainability and the effect of the recession at the Roman Baths, Bath, UK 19 Volunteering and cultural heritage tourism: home and away 20 Cultural heritage tourism: future drivers and their influence Index