ENGLISH

What Sponsors Want: An Inspirational Guide for Event Marketers

By Mark Harrison

Book information

Publisher
World Scientific Publishing
Year
2020
ISBN
981121901X, 9789811219016
Language
english
Format
PDF
Filesize
2 MB (2434860 bytes)
Series
Emerging Issues And Trends In Sport Business, 1
Pages
250\357
Topic
Business Marketing
Time added
2020-12-17 23:40:57

Description

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: ""Do any corporate sponsors really believe that more logos are what their consumers want?"" and, ""do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"" In a culmination of real-life experiences, industry learnings and third-party professional research, the book provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, the book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.

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