ENGLISH

Differential Games in Marketing

By Steffen Jorgensen , Georges Zaccour (auth.)

Book information

Publisher
Springer US
Year
2004
ISBN
978-1-4613-4724-8, 978-1-4419-8929-1
DOI
10.1007/978-1-4419-8929-1
Language
english
Format
PDF
Filesize
9 MB (9034709 bytes)
Series
International Series In Quantitative Marketing 15
Edition
1
Pages
176\184
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Marketing; Operation Research/Decision Theory

Description

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

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