Music Rights Unveiled: A Filmmaker's Guide to Music Rights and Licensing (American Film Market Presents)

Description

Music Rights Unveiled provides an inside look at the complex world of music rights for film and video and includes step-by-step guidance to navigate these tricky waters. Authors Brooke Wentz and Maryam Battaglia share their decades of expertise in this user-friendly guide, designed specifically with filmmakers and producers in mind. The book provides a brief history of the pricing of music in film, television and digital media markets, and explains the process by which music is licensed or acquired for films, highlighting pitfalls to avoid and strategies for success. Further features include: A discussion of new media platforms and the intricacies of the rights needed to use music on those platforms; Tips for working with key music staff on a production – the Composer, the Music Supervisor and the Music Editor; An in-depth explanation of building a budget for the music component of your media project Music Rights Unveiled Title Copyright Dedication Contents Foreword 1. Introduction: The Wild West, We Meet Again 2. The Law: For Those Respecting the Law, We Salute You. For the Rebels, There is No Such Thing as Free Music Purpose History Duration of Copyright What is Copyrightable and What are the Rights it Protects? Music Copyright Finding the Copyright Owner Copyright Splits Infringement of Copyright Fair Use Defense Fair Use in Advertising Credits in Fair Use Public Domain The Internet 3. Background and History: When Synchs Outshine Soundtracks 4. Music Supervisors: Every Project Can Use a Little Music Supervision 5. Finding Music: A Community of Composers, Libraries and Representatives Hire a Composer Production Music Libraries Commercial Music Discovery 6. The Process of Securing Rights: A Step-By-Step Guide to Avoiding Mistakes, Because What You Don’T Know Can Cost You Research Tools Cue Sheet Initial Rights Vs. Options Price Step Deals Most Favored Nations or Mfn Public Television 7. Brand Personality, Identity and Recognition: People Rank Music as More Difficult to Live Without Than Sports, Movies and Newspapers Composing a Jingle Song Placement and the Use of Licensed Music in Ads Re-Recording a Known Song References 8. Digital Media and Digital Platforms: Welcome to the Digital Era in All Its Forms All Internet/Digital Streaming Rights Video-On-Demand Streaming Services Options Step Deals Youtube Social Media Digital Marketing and Advertising Videogames and Apps 9. For the Artist: There is a Musician in All of Us 10. Conclusion: Parting Words of Encouragement Glossary Index