ENGLISH

Practical Tourism Research [OP] (Tourism Studies)

By Stephen L. J. Smith

Book information

Publisher
CABI
Year
2010
ISBN
1845936329, 9781845936327
Language
english
Format
PDF
Filesize
2 MB (1900909 bytes)
Edition
1
Pages
272\270
Time added
2024-11-07 04:31:23

Description

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers.

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