ENGLISH

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

By Jim Kalbach

Book information

Publisher
Two Waves Books
Year
2020
ISBN
1933820683, 9781933820682
Language
english
Format
EPUB
Filesize
13 MB (13145530 bytes)
Pages
\0
Time added
2020-07-31 15:05:12

Description

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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