ENGLISH

The Art of SEO: Mastering Search Engine Optimization

By Eric Enge , Stephan Spencer , Jessie Stricchiola

Book information

Publisher
O’Reilly Media
Year
2015
ISBN
1491948965, 978-1491948965
Language
english
Format
PDF
Filesize
62 MB (64614997 bytes)
Edition
3
Pages
994\984
Time added
2018-12-22 09:49:11
Domains; Marketing; Social Media; Strategy; Conten

Description

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. • Comprehend SEO’s many intricacies and complexities • Explore the underlying theory and inner workings of search engines • Understand the role of social media, user data, and links • Discover tools to track results and measure success • Examine the effects of Google’s Panda and Penguin algorithms • Consider opportunities in mobile, local, and vertical SEO • Build a competent SEO team with defined roles • Glimpse the future of search and the SEO industry

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