ENGLISH

Marketing For Hospitality And Tourism Services

By Kumar

Book information

Publisher
Mc Graw Hill India
Year
2010
ISBN
0070670579, 9780070670570
Language
english
Format
PDF
Filesize
23 MB (24021272 bytes)
Pages
\363
Time added
2020-05-01 06:37:00

Description

Title 1 Introduction to Marketing 2 Introduction to Hospitality Services Marketing 3 Hospitality Marketing Mix 4 Product/Service Mix 5 Price Mix 6 Promotion Mix 7 Place Mix 8 People Mix 9 Process Mix 10 Physical Evidence Mix 11 Market Segmentation 12 Marketing Research 13 Consumer Behaviour in Hotel Industry 14 Marketing Environment 15 Tourism Marketing Glossary References Index

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