ENGLISH

Political Marketing: Theoretical and Strategic Foundations

By Andrzej Falkowski , Wojciech Cwalina , Bruce I. Newman

Book information

Publisher
Routledge
Year
2011
ISBN
0765622912, 9780765622914
Language
english
Format
PDF
Filesize
2 MB (2234766 bytes)
Pages
352\353
Scanned
yes
Time added
2015-10-09 23:44:56
Marketing Direct Global Industrial Multilevel Prod

Description

Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, this book covers every aspect of marketing's infiltration into the political process, including campaign strategy, market segmentation, and media strategy. The book is global in scope, with many examples and models drawn from countries around the world.

Similar books