Essentials of Business Communication

Description

Ensure you are job-ready with the number one choice in the field -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters’ wish lists, this tried-and-true book helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen professionalism, expert writing techniques, workplace digital savvy and resume-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while equipping you with critical skills using grammar exercises, documents for editing and grammar practice other books don't offer. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. Cover Brief Contents Contents Unit 1: Business Communication in the Digital Age Chapter 1: Succeeding in the Social and Mobile Workplace 1-1 Mastering the Tools for Success in the Twenty-First-Century Workplace 1-2 Developing Listening Skills 1-3 Learning Nonverbal Communication Skills 1-4 Recognizing How Culture Influences Communication 1-5 Becoming Interculturally Proficient Summary of Learning Outcomes Chapter Review Critical Thinking Activities and Cases Grammar/Mechanics Checkup 1 Editing Challenge 1 Communication Workshop Unit 2: The Writing Process in the Information Age Chapter 2: Planning Business Messages 2-1 Examining the Communication Process 2-2 Following the 3-x-3 Writing Process 2-3 Analyzing the Purpose and Anticipating the Audience 2-4 Adapting to the Audience with Expert Writing Techniques 2-5 Improving the Tone and Clarity of a Message Summary of Learning Outcomes Chapter Review Critical Thinking Writing Improvement Exercises Radical Rewrites Activities Grammar/Mechanics Checkup 2 Editing Challenge 2 Communication Workshop Chapter 3: Organizing and Drafting Business Messages 3-1 Drafting Workplace Messages 3-2 Organizing Information to Show Relationships 3-3 Drafting with Powerful Sentences 3-4 Mastering Four Skillful Writing Techniques 3-5 Drafting Well-Organized, Effective Paragraphs Summary of Learning Outcomes Chapter Review Critical Thinking Writing Improvement Exercises Radical Rewrites Grammar/Mechanics Checkup 3 Editing Challenge 3 Communication Workshop Chapter 4: Revising Business Messages 4-1 Stopping to Revise: Applying Phase 3 of the Writing Process 4-2 Enhancing Message Clarity 4-3 Using Document Design to Improve Readability 4-4 Catching Errors with Careful Proofreading 4-5 Evaluating the Effectiveness of Your Message Summary of Learning Outcomes Chapter Review Critical Thinking Writing Improvement Exercises Radical Rewrites Grammar/Mechanics Checkup 4 Editing Challenge 4 Communication Workshop Unit 3: Workplace Communication Chapter 5: Short Workplace Messages and Digital Media 5-1 Writing Digital Age E-Mail Messages and Memos 5-2 Workplace Messaging and Texting 5-3 Making Podcasts and Wikis Work for Business 5-4 Blogging for Business 5-5 Social Networking for Business Summary of Learning Outcomes Chapter Review Critical Thinking Writing Improvement Exercises Radical Rewrites Activities and Cases Grammar/Mechanics Checkup 5 Editing Challenge 5 Communication Workshop Chapter 6: Positive and Neutral Messages 6-1 Routine Messages: E-Mails, Memos, and Letters 6-2 Typical Request, Response, and Instruction Messages 6-3 Direct Claims and Complaints 6-4 Adjustment Messages 6-5 Goodwill Messages Summary of Learning Outcomes Chapter Review Critical Thinking Writing Improvement Exercises Activities and Cases Grammar/Mechanics Checkup 6 Editing Challenge 6 Communication Workshop Chapter 7: Negative Messages 7-1 Communicating Negative News Effectively 7-2 Analyzing Negative News Strategies 7-3 Composing Effective Negative Messages 7-4 Refusing Typical Requests and Claims 7-5 Managing Bad News within Organizations Summary of Learning Outcomes Chapter Review Critical Thinking Writing Improvement Exercises Radical Rewrites Activities and Cases Grammar/Mechanics Checkup 7 Editing Challenge 7 Communication Workshop Chapter 8: Persuasive Messages 8-1 Understanding Persuasion in a Social and Mobile Age 8-2 Planning and Writing Persuasive Requests 8-3 Wrting Effective Persuasive Claims and Complaints 8-4 Crafting Persuasive Messages in Digital Age Organizations 8-5 Creating Effective Sales Messages in Print and Online Summary of Learning Outcomes Chapter Review Critical Thinking Writing Improvement Exercises Radical Rewrites Activities and Cases Grammar/Mechanics Checkup 8 Editing Challenge 8 Communication Workshop Unit 4: Business Reports and Proposals-Best Practices Chapter 9: Informal Reports 9-1 Preparing Reports in the Digital Age 9-2 Report Formats and Heading Levels 9-3 Identifying the Problem, Defining the Purpose, and Collecting Data 9-4 Preparing Short Informational Reports 9-5 Preparing Short Analytical Reports Summary of Learning Outcomes Chapter Review Critical Thinking Activities and Cases Grammar/Mechanics Checkup 9 Editing Challenge 9 Communication Workshop Chapter 10: Proposals and Formal Reports 10-1 Preparing Business Proposals 10-2 Preparing Formal Business Reports 10-3 Collecting Information through Primary and Secondary Research 10-4 Documenting Information 10-5 Incorporating Meaningful Visual Aids and Graphics 10-6 Understanding Formal Report Components Summary of Learning Outcomes Chapter Review Critical Thinking Activities and Cases Grammar/Mechanics Checkup 10 Editing Challenge 10 Communication Workshop Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills Chapter 11: Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings 11-1 Developing Professionalism and Business Etiquette Skills at the Office and Online 11-2 Communicating Face-to-Face on the Job 11-3 Following Professional Telephone and Voice Mail Etiquette 11-4 Adding Value to Professional Teams 11-5 Planning and Participating in Face-to-Face and Virtual Meetings Summary of Learning Outcomes Chapter Review Critical Thinking Activities and Cases Grammar/Mechanics Checkup 11 Editing Challenge 11 Communication Workshop Chapter 12: Business Presentations 12-1 Creating Effective Business Presentations 12-2 Organizing Content to Connect with Audiences 12-3 Understanding Contemporary Visual Aids 12-4 Preparing Engaging Multimedia Presentations 12-5 Polishing Your Delivery and Following Up Summary of Learning Outcomes Chapter Review Critical Thinking Activities and Cases Grammar/Mechanics Checkup 12 Editing Challenge 12 Communication Workshop Unit 6: Employment Communication Chapter 13: The Job Search, Resumes, and Cover Messages 13-1 Job Searching in the Digital Age 13-2 Developing a Job-Search Strategy Focused on the Open Job Market 13-3 Unlocking the Hidden Job Market with Networking 13-4 Customizing Your Resume 13-5 Using Digital Tools to Enhance Your Job Search 13-6 Cover Messages-Do They Still Matter? Summary of Learning Outcomes Chapter Review Critical Thinking Radical Rewrites Activities and Cases Grammar/Mechanics Checkup 13 Editing Challenge 13 Communication Workshop Chapter 14: Interviewing and Following Up 14-1 Interviewing Effectively in Today's Competitive Job Market 14-2 Before the Interview 14-3 During the Interview 14-4 After the Interview 14-5 Preparing Additional Employment Documents Summary of Learning Outcomes Chapter Review Critical Thinking Radical Rewrites Activities and Cases Grammar/Mechanics Checkup 14 Editing Challenge 14 Communication Workshop Appendix A: Document Format Guide Appendix B: Documentation Formats Appendix C: Correction Symbols and Proofreading Marks Appendix D: Grammar/Mechanics Handbook Notes Index