ENGLISH

Services Marketing and Management

By Audrey Gilmore

Book information

Publisher
Sage Publications Ltd
Year
2003
ISBN
0761941576, 9780761941576, 9781412932165
Open Library ID
OL9710913M
Language
english
Format
PDF
Filesize
839 kB (859158 bytes)
Pages
221\221
Time added
2011-08-31 04:54:40

Description

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

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