ENGLISH

Information Technology Strategies : How Leading Firms Use IT to Gain an Advantage

By William V. Rapp; Hugh Patrick

Book information

Publisher
Oxford University Press, Incorporated
Year
2002
ISBN
9780195348958, 9780195148138
LCC
HD30.2 -- .R36 2002eb
Language
english
Format
PDF
Filesize
1 MB (1330719 bytes)
Pages
324\324
Time added
2023-08-08 14:36:17
Business -- Data processing -- Case studies. ; Bus

Description

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.

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