ENGLISH

The digital transformation playbook rethink your business for the digital age

By Rogers , David L

Book information

Publisher
Perseus Books, LLC;Columbia Business School Publishing
Year
2016
ISBN
9780231541657, 9780231175449, 0231175442, 0231541651
Language
english
Format
EPUB
Filesize
1 MB (1182173 bytes)
Pages
278\0
Time added
2020-07-26 19:24:52
Organization theory

Description

David L. Rogers is faculty director of Columbia Business Schools executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).

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